First, there are more artists touring than ever before, making it difficult for artists to time their touring plans and album cycles around a February announcement date, especially when halftime performers aren’t typically announced until September. It has been seven years since an artist took advantage of Super Bowl halftime show’s massive viewership to announce a new tour - the last was Lady Gaga in 2017. Despite the increase in eyeballs, the number of artists making tour announcements or adjustments have dropped dramatically. Last year, more than 115 million people tuned in for the Super Bowl, according to the NFL, showing viewership of the annual championship game continues to grow even as more Americans “cut the cord” with their cable providers and seek out digital streaming alternatives. The Atlanta superstar will drop his ninth studio album and his first since 2016, called Coming Home, on the same day as the Super Bowl. Usher will also use the halftime show as a platform to launch a new album release. His last major tour was 2014–15’s The UR Experience Tour. That’s more than any of Usher’s prior tours, topping 2010-11’s OMG Tour, which brought in $76 million - and coincidentally lined up with the singer’s previous Super Bowl halftime appearance, when he made a cameo during The Black Eyed Peas’ 2011 set. Combined, his residencies have earned $83 million and sold 374,000 tickets from 79 shows, according to figures reported to Billboard Boxscore, and Billboard estimates that his Vegas earnings should exceed $100 million by early December. Over the past two years, Usher has made a home on the Las Vegas Strip with two residencies at the The Colosseum at Caesars Palace and Dolby Live at Park MGM (for Usher: The Las Vegas Residency and My Way: The Vegas Residency, respectively). R&B Legend Husky on His 'Masked Singer' Ride Coming to an End: 'You Just Do Your Best & Hope for…
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